Ryan Johnston
President & Chief Executive
Champion Motorsports Marketing, LLC
Ryan currently serves as the President & Chief Executive of Champion Motorsports Marketing, LLC (CMM). Ryan is a veteran of 15 years of Active Duty service, serving in Aviation with the U.S. Army. He formed CMM in July 2006 and to date has brought in more than $16 million in sponsorship dollars and investment opportunities for his clients since its' inception.
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| Ryan Johnston & President Bill Clinton on September 1st, 1995 |
Since forming CMM on the basis of serving as a marketing agency for NASCAR's teams, drivers, and broadcasters, he diversified the client roster outside of Motorsports where there has been a great amount of success. By not focusing only on Motorsports, CMM has grown tremendously over their short time in operation. Bringing in Hollywood and Media components, CMM can offer activation for their sponsors in ways other marketing companies cannot.
CMM handles not only traditional Motorsports, but has gone into Freestyle Motocross, Snowmobile Freestyle, Football, Baseball, World Series of Poker, Hollywood, Sports Media, Technology, Exploration, Music, and even the Automotive industry. Many of CMM's projects cannot be listed on their Client roster due to Confidentiality Agreements. CMM currently is working on projects that will change the face of cities forever, creating worldwide news media for their Clients historically.
CMM not only acts as a Marketing Company but also as a Sports & Entertainment Company as well. CMM acts as an Agent and full Management for many of their Clients. CMM has successfully brought sponsorship opportunities to their Clients over the years. In film production, CMM has Rick Bieber, former President of HBO Pictures, Harmony Pictures, Fox West Pictures, and Stonebridge Entertainment, which Rick formed with Michael Douglas. Rick Produced such films as Flatliners, Made in America, Radio Flyer, and many others. Ryan Johnston brought in $6.3M for a film last year for Rick titled "The 5th Quarter". Ryan served as a Co-Producer on the film. The film is completed and is hopeful for a late fall release at the end of 2009.
Ryan recently served as the Executive Producer on a show that has been seen on ABC Family, titled "One Good Turn". A client of CMM's, the episode produced in June in Colorado had Jack Cannon Directing and Conrad Ricketts as the show's Executive Producer beside Ryan. Jack Directed Gone Country 2 & 3 for CMT as well as sixty episodes of "Extreme Makeover Home Edition" for ABC. Conrad is the Executive Producer on "Extreme Makeover Home Edition" as well. Ryan and CMM agents represent various shows and shop them with Networks for placement under scheduling and integration of companies within the shows content.
CMM handles sales management, product development, distribution, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service. CMM's performs day-to-day activities, which range from the highly analytical(e.g. - pricing and market research) to highly creative (advertising and promotions). Ryan knows the importance of the functional areas outside of marketing such as production, information technology, legal, and finance that have a direct impact on the achievement of marketing objectives. Ryan and his team are ready to take your project to the next level.
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| Pictured from left to right is Terrance Manns, Rick Bieber, Ryan Johnston, & the "Godfather" of Freestyle Motocross Mike Metzger at the Screening of Crazy in Hollywood in December 2007. |